WODE, the new fragrance by fashion house BOUDICCA is a revolutionary new perfume that when sprayed, the vibrant blue color appears. after several seconds, the color disappers and only the scent is left.
it is being dubbed an Art Fragrance.
WODE, or woad, itself is actually an extract within the perfume that creates the color. BOUDICCA itself is named after the Queen Boudicca from around 60ad who was a warrior and wore blue war paint in battle.
the have decided to package the perfume in rattlecans to represent spray paint as sort of a modern war paint within itself.
http://www.platform13.com/pages/contents.html
http://www.boudiccawode.com/
i think this is all genius and i really want some for myself.
the website itself is very extensive and if you have a lot of spare time one day, i suggest checking it out. the seem to be more of an art house and not specifically completely fashion driven. they seem like a line to keep a close eye on.
“Art is dead, long live Fashion”
Max Ernst.
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